ETHOS

LINGARD'S AESTHETIC IS DARK AND INNOVATIVE WITH STRONG ROOTS IN THE GOTHIC AESTHETIC. HE EMPLOYS A CREATIVE, FLUID DESIGN PROCESS COMBINING DRAPING TECHNIQUES WITH FLAT PATTERN DRAFTING, AIMING TO CREATE A BALANCE BETWEEN CHALLENGING STATEMENT PIECES AND ALSO GARMENTS THAT ARE MORE TIMELESS AND WEARABLE.

CENTRAL TO HIS ETHOS IS AN APPRECIATION FOR HIGH-END FINISHINGS; QUALITY, NATURAL MATERIALS SUCH AS LEATHER, SILK, WOOL AND FINE COTTONS; BUILDING A PERSONAL RELATIONSHIP WITH HIS LOCAL MAKERS, SUPPLIERS AND RETAILERS; HAVING A SHORT SUPPLY CHAIN THAT FAVOURS LOCAL PRODUCERS AS TO UNDERSTAND THE SOURCE OF RAW MATERIALS AND REDUCE HIS CARBON FOOTPRINT.

WHEN DESIGNING AND PATTERNCUTTING A CENTRAL FOCUS IS FOR THE GARMENT TO FIT INTERCHANGEABLE BODY SHAPES, SEXES AND AGES; WHILE AVOIDING TRENDS AND FAST-FASHION.

LINGARD'S WORK IS BEST DESCRIBED AS DIRECTIONAL, NEO-GOTHIC DEIGN. HE IS INSPIRED BY MANY INFLUENCES INCLUDING NATURE,  NEW TECHNOLOGY, SCIENCE-FICTION, ORIENTALISM, CONTEMPORARY ART, MUSIC AND FILM.

BIOGRAPHY

JASON LINGARD ORIGINALLY BEGAN STUDYING FASHION DESIGN IN 1999 AT MASSEY UNIVERSITY IN WELLINGTON, NEW ZEALAND BUT DECIDED TO PUT HIS STUDIES ON HOLD TO PURSUE HIS FLOURISHING T-SHIRT LABEL AND INTEREST IN GRAPHIC DESIGN.

IN 2002 HE OPENED A COOPERATIVE CREATIVE RETAIL AND GALLERY SPACE ON CUBA STREET CALLED "THE FAMILY" WHICH HE RAN FOR TWO YEARS.

IN 2004 LINGARD RELOCATED TO MELBOURNE, AUSTRALIA WHERE HE STUDIED AND THEN WORKED AS A GRAPHIC DESIGNER AND ART DIRECTOR.

UNFULFILLED CREATIVELY BY THIS CAREER MOVE AND FINDING HIMSELF DRAWN MORE TO ART DIRECTION AND FASHION PROJECTS LINGARD RETURNED TO NEW ZEALAND TO COMPLETE HIS FASHION DEGREE AT AUCKLAND UNIVERSITY OF TECHNOLOGY.

HE HAS SPENT TIME LIVING IN SEOUL, KOREA WORKING AS A TEACHER AND HAS ALSO TAUGHT FASHION DESIGN AT AUCKLAND UNIVERSITY OF TECHNOLOGY (AUT).

LINGARD'S EPONYMOUS LABEL WAS LAUNCHED IN AUGUST 2014 AT NEW ZEALAND FASHION WEEK, AND IS NOW STOCKED AT 20 RETAILERS THROUGHOUT NEW ZEALAND.